GAYLORD OPRYLAND UNVEILS NEW SIGNATURE IMMERSIVE POP-UP CHRISTMAS EXPERIENCE

As the holiday season approaches, Gaylord Opryland is excited to
announce a new one-of-a-kind marquee Christmas pop-up experience which will debut this November.Called “I Love Christmas Movies,” the new experience presents a multi-sensory exhibition in collaboration with Warner Bros. Consumer Products allowing guests to experience beloved holiday movies in a completely new way. The pop-up experience anchors Gaylord Opryland’s 38th annual A Country Christmas lineup of renowned Christmas programming, promising an enchanting holiday celebration this year beginning November 13, 2020 through January 3, 2021. With the unveiling of the new I Love Christmas Movies immersive pop-up experience, visitors will enjoy enhanced holiday fun and delights as they discover this exclusive activity offered only at Gaylord Hotels resorts for a limited time.

I Love Christmas Movies presents a fully immersive exhibit featuring key moments from so meof the most iconic Warner Bros. Pictures Christmas movies including THE POLAR EXPRESSTM, A CHRISTMAS STORYTM, ELFTM, NATIONAL LAMPOON’S CHRISTMAS VACATIONTM, and THE YEAR WITHOUT A SANTA CLAUSTM. As guests young and young at heart navigate the multi-sensory exhibits, they will enjoy over 13 fully immersive scenes complete with replicas of film props, audio clips and more, making participants feel as if they have stepped into part of the actual story. Guests will travel with Buddy the Elf from Santa’s North Pole workshop to New York City; take photos in front of the Griswold’s house adorned with thousands of Christmas lights; and more.

For more than three decades, Gaylord Opryland has become legendary for providing magical holiday events and activities for winter visitors to experience, and this year will be no different. A lineup of additional signature activities and experiences visitors have come to know and love over the years is being developed which will be featured alongside the new I Love Christmas Movies experience.

With a full lineup announced soon, visitors can look forward to experiences family-friendly activities such as ice tubing, scavenger hunts, gingerbread decorating, live performances and much more, all to be enjoyed within acres of airy indoor atriums decorated with millions of twinkling holiday lights, towering Christmas trees and thousands of shimmering ornaments.
As the safety of its guests and STARS (employees) is of paramount importance, Gaylord Opryland’s A Country Christmas event is being developed in accordance with Marriott’s “Commitment to Clean” program and with enhanced protocols and social-distancing measures. Programming will also operate in consideration with the latest local, state and federal legislation. Overnight Christmas packages inclusive of entrance into the I Love Christmas Movies immersive pop-up experience will go on sale September 7, 2020. Individual tickets and other packages for A Country Christmas events will go on sale on October 1, 2020. Media can download event renderings and resort holiday photos here. For more information about the I Love Christmas Movies pop-up and Christmas programming at each hotel, visit ChristmasatGaylordOpryland.com, which will be updated with this year’s lineup soon.