I am very excited to feature a truly amazing woman, Laura Shouldis for our December edition of our Leading Ladies Series. Laura started her small business, Amazing Smooches, when she became an Independent Distributor of Lipsense by SeneGence in November 2016.  Laura not only has been a staunch supporter of Hampton Roads Housewives In the City and monthly ladies night out events, but she serves as a Command Chief’s Executive Assistant in our US Air Force! Laura is a true expert and she takes pride in finding what will make you look and feel beautiful.

Laura, tell us about your business and how you became the successful businesswoman you are today. 

Before joining, I noticed two of my friends posting on Facebook about LipSense in September 2016.  Since two friends (who both live in Texas) were selling LipSense, I decided to do my research. After about two months of digging, I decided to jump right in and become a distributor without even trying the product…. and I’m soooo glad I did! LipSense is the premier product of SeneGence and I have totally fallen in love with it! I always wanted to wear lipsticks and lip gloss, but I couldn’t stand the way they and wore off and smeared on my lips. LipSense is completely different, this stuff is amazing! It’s not a lipstick or a lip stain…it’s pure magic! It is a liquid lip color that molecularly bonds to your lips which means it stays on all day without needing to be reapplied.  LipSense doesn’t leave your lips feeling sticky or tasting gross. It is kissproof, smudge proof, waterproof, and is totally worth every penny! With over 50 colors to choose from, there is a LipSense color for everyone and every occasion. Not only do we carry LipSense, but also we carry a whole line of anti-aging cosmetics, anti-aging skincare products, an acne line, body wash, hand lotions, and more!  SeneGence is for men, women, and children too!  Please let me know if you have any questions or would like to join my team!!! Smooches !

To order, either contact me or go to my website https://www.senegence.com/amazingsmooches
Distributor ID 234129

Describe yourself in three words:
Determined, Loyal, Passionate ​

What do you consider your greatest professional achievement?
Starting a small business while being in the military full time.

What are your professional goals for the next six months? 

  • Attain the rank of Royal
  • Continue to grow an amazing team of SeneSisters
  • Give to 3 more charities

What profession other than your own would you like to attempt?
I would like to become a financial advisor one day.

How do you maintain a work/life balance?
I work very long days as a military woman, but on my days off I enjoy empowering women and helping them feel beautiful! I also love to travel and usually fly somewhere every two months. September was Germany, November is Italy, and January will be Texas. I wouldn’t be able to travel so much without the income from SeneGence. Best decision ever! Work hard, play harder!

What websites do you visit every day?
Facebook, Instagram, and Google

What are your top three favorite people/places/things to do in your city?
I absolutely love hanging out with my local SeneSisters. We are always encouraging each other and trying out each other’s products. I could not live without these girls in my life! I also love to run at Sandy Bottom Nature Park. It’s where I clear my head and think of how beautiful nature is. There’s so much wildlife in the woods too. It’s a great place to get lost in the beauty of Hampton! My favorite place to go is The Green Turtle. It’s the perfect sports bar and is never busy. Great food, good service, and the perfect beers on tap!

What is your goal for retirement?
I will retire in less than 11 years from the military and then I will move to Germany (I lived there for 3 years and can’t wait to go back) and then I will travel the world! During those 11 years, my team will continue to grow and will be super amazing and I’ll be able to live on the residual income for the rest of my life! How amazing will that be!

Do you have any advice for women who would like to start their own company?
Go for it! Everything you want is out there waiting for you to ask. Everything you want also wants you, but you have to take action to get it. Do something you are very passionate about. Do it for you! Keep positive. Surround yourself with like-minded people. Relationships are the most important thing in business so be kind to everyone. Go be amazing!
During these uncertain times, it’s more important than ever for communities to pull together and help one another! We would love to showcase your business on our local social media platforms, blog & newsletter. To schedule your showcase date, email us at  hamptonroads@housewivesinthecity.com!